The Lorenz Men's Women's Watch Collections can be found at Gioielleria Tosti in Cosenza in Corso Mazzini 206 or in our Online Shop Gioiellitosti.it

Go to the Lorenz Collection on Gioiellitosti.it


Lorenz was born in 1934 in Milan, from an idea of ​​the master watchmaker Tullio Bolletta and its strength lies precisely in its specific identity: Italian style and Swiss made at the service of innovation that gives life to collections of watches for men and women ranging from classic, elegant, sporty and design area

A unique and unmistakable style, expression of an unconventional elegance, which stands out for the originality of the design and the high quality of its creations with collections that from steel watches come to include 18K carat gold, passing through the 'steel and gold and 10 micron gold plating.


The production of watches is strictly Swiss Made such as the Vigorelli, Theatro, Montenapoleone, Replica, Bel Ami, Aquitania, Portoro, 75, Classico collections with ETA Valjoux automatic mechanical movements.

Thanks to the careful selection of materials and rigorous controls at all stages of production, the brand offers a 3-year international guarantee.

Over the years, its prestige has grown thanks to its strengths, from the production with high-quality materials and design in step with the times, to the revisions that are carried out exclusively by specialized watchmakers to guarantee a service up to Lorenz standards.



Its founder already in the 30s sensed the possibility of the union between Italy, known all over the world for the quality of its products and design, and Switzerland, known for its precision.


This is how Lorenz SpA was born, watches made in Italy in design with Swiss technical mastery. In 1960 the Lorenz design obtained its first maximum recognition with the Static table clock, designed by the then young and promising Richard Sapper, winning the prestigious Compasso d'Oro award and replicating this prestigious award with the 1980 Neos production, designed by the Memphis Group.


The Static watch, produced by Lorenz in 1959, is a creation of the designer Richard Sapper (1932).

The original model of the Static - balance wheel movement and brass body, equipped with a particular date, the latter, eliminated in subsequent productions - earned Sapper the Compasso d'Oro in 1960, the first of many that he will then conquer in the following years . The jury awarded the Static for the simplicity and rigor of the project, from the shape to the materials, the friendliness of the object, the culture of lettering.


at the beginning it cost 25 thousand lire and is now sold for 640 euros, it has undergone the natural evolution of watches passing from an electric mechanism to a quartz operation, but has kept its formal characteristics unchanged and continues to be accompanied by its historic case wild boar. Today the clock is exhibited at the MOMA in New York and in the main modern art museums around the world.



Lorenz Neos, the REDDOT Design Award and Compasso d'Oro winner watch! Perfect marriage between pure Italian style and Swiss watchmaking tradition.

It was born through an international invitational won by the Spanish group Culdesac,

One of the elements that I like most, a distinctive feature of the watch, is the concave polyurethane ring that runs around the case, this is finally combined with a vanilla-scented strap! The bracelet has also undergone a completely scratch-resistant hard coating treatment.

In addition to these two innovative details, the collection also looks good from the point of view of color for the women's models, while for the men's models it opts for total black and steel.

Buy it from us available on Gioiellitosti.it


An example that confirms the attention that Lorenz dedicates to design and innovation. Vigorelli by Lorenz is a unique watch of its kind born from the collaboration of Matteo Ragni, Milanese designer with Compasso d'Oro.


The shape is square but, contrary to what one might expect, the dial is round and without a crown, the colors are many and decisive. To explain such a clean design are the words of Matteo Ragni who told “My idea of ​​a watch is close to an absolute object: pure shapes and a game of geometries ....

If the wristwatch is an object that more than others speaks of its owner, the one I designed for Lorenz I think tells a story of elegance and simplicity "


The relationship with design is consolidated with the 75 ORE LORENZ competition reserved for Italian designers and students, on the 1930s clock theme. EMO DEISGN is the winner and designs this watch.

Made in a limited series of 750 pieces, it celebrates the 75th anniversary of the House. Inspired by the 1930s, it has an elegant, heavily rounded steel case




Montenapoleone represents Italian elegance. Designed to celebrate the 50th anniversary of the brand, it has been a classic that has been constantly updated since 1984.

Available on Gioiellitosti.it go to the collections


The Theatro watch was created for those who love the art of watchmaking, the mechanical watch with modern aesthetic curves but which maintains the classic and elegant style with its leather strap and the various shades of the case.



The new Aquitania collection by Lorenz is inspired by the nautical world, designed by Mauro Micheli and Sergio Beretta of Officina Italiana Design, a studio that has been responsible for the production of the famous Riva shipyards for years.


The bracelet has been designed unusually narrow to resemble a technical strap more and not create a hindrance when maneuvering on deck. One of the versions also features the same enamel inserts as the case, a detail that adds a more refined touch to the technicality. Buy now available on Gioiellitosti.it


It is a watch dedicated to those who love the Submariner line and to newbies who approach the world of watches and are looking for a quality / automatic timepiece without spending too much.


The heart of this watch is moved by an automatic movement with Miyota 8215 caliber. Those who follow us will have already had the opportunity to know this Japanese movement, as it is very popular and appreciated for its reliability and performance.


The Lorenz “mechanical” collection features models with exclusive and refined manufacture: some models are rigorously built and checked in Switzerland and feature ETA valjoux movements produced in the famous Swiss manufacturing district.

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